Israel’s Foreign Ministry paid over $20 million to have a pavilion at the global expo in Dubai that is expecting 25 million visitors from around the world. Yet, instead of inspiring and exciting expo visitors with what makes the Jewish state of Israel unique and enticing to all of humanity, Israel’s foreign experts dropped the ball, big time. 

 

What bothers me more than the missed opportunity is the missing appreciation for their own heritage and homeland, that actually is what so many people around the world are so starving to experience on a visit to Israel.